If you organise events this integration is a game-changer. You will be able to track the engagement of your contacts and build automation that will nurture leads.
Eventbrite itself offers great marketing tools such as email, notifications to followers, emails to registered delegates and more. Eventbrite connected to HubSpot CRM is even more powerful. Look at my full review: HubSpot and Eventbrite Integration
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Events are one of the best marketing tools to generate leads. Whether online or in-person it can promote your brand and expertise and also build bonds between you and your potential clients. Eventbrite can be used for both in-person and online events. Some of the great advantages of using Eventbrite over Zoom or HubSpot forms, for example, include:
- Check-in attendees via the app
- Option of different ticket types
- Eventbrite flexible payment options (card or PayPal)
- Credibility: a trusted and safe platform
- Event saved to attendee's calendar automatically
- … and it's great for your SEO.
Let's look closer at what you can do with HubSpot-Eventbrite Integration
Track Contacts’ Event Engagement in HubSpot
When a contact books an event, this information can be filtered in the HubSpot contacts timeline. With just one click your sales reps can see how contacts have engaged with events: whether they booked; attended the event or both; and how many times they have engaged with events.
Precise Targeting for engaged and not-engaged contacts
You can divide your entire contact database into those who have been to one or more of your events and those who have never been, and create a marketing strategy for each
Event Comms in one place
You can build a list of delegates booked vs attended vs refunded and craft event follow-up messages accordingly. You can warm up your audience before the event - e.g. launch welcome emails in date centric workflow. This will help to promote your event and increase attendees.
Marketing Automation that kicks in after events
If you organise lots of events, you can build an Eventbrite counter that will show you how many times each contact has booked for an event. Then it could trigger actions at certain stages, e.g. when a contact has attended 2+ events, send an invitation for Free Consultancy Call
You can quickly browse contacts whose last registered event is known or contains a certain keyword in the event name (contact property: Last Registered Event). Then you can use sequences for quick follow up.
There are a number of Eventbrite triggers that you can use to start automating your events in HubSpot. See below the list of my favourite HubSpot workflow triggers:
- Event Name Contains 'Your_keyword' > Add to Static List Event_Name - the easiest way of triggering an event based on the event name keyword
- Eventbrite registration is known > sign up to the newsletter & apply marketing subscription
- Eventbrite attended > apply education workflow to inform prospects about our business
- Build HubSpot Lead Score based on Eventbrite engagement
Many businesses organise events such as webinars in order to build engagement with the audience. Things get more complex when you have many marketing touchpoints with your Clients. The lead score will help you to determine which touchpoints are more meaningful and you can apply a score for each one, e.g.
- Event Booked - 5 points
- Event Attended - 10 points
- After event feedback is given - 15 points
- Pricing Page visited twice - 15 points
You can then decide how many points each contact needs to achieve to trigger another workflow: e.g. if the prospect achieves 15 points, your sales team will be informed to arrange to follow up.
Note
- The above tips are based on Eventbrite integration, but you can use other event platforms available in HubSpot Marketplace including Zoom or GoToWebinar.
- When contact is unsubscribed from HubSpot and booked via Eventbrite, you won't be able to send messages via HubSpot. You will need to re-subscribe to the contact.
- Eventbrite works with Free HubSpot CRM with some limitations.
- Workflows are available in HubSpot Pro Subscription.
- At the time of writing, there was no option to look for the event date property that could trigger a survey or follow up process. If you use multiple organisers under one account there is no option to recognise this via workflows or filters.
Look at the HubSpot and Eventbrite integration video below.
