AutomateNow Transforms Event Management for 8BN Networking

The Challenge

8BN Networking, a renowned business networking organisation in Glasgow, faced significant challenges due to recent changes in Eventbrite's functionality. These changes limited their ability to invite delegates and promote events effectively.

Additionally, 8BN needed its own website to not only promote events but also highlight its members. However, founder Colin McKeand was reluctant to build a new website due to the manual effort required to move and publish events from Eventbrite.

The Solution

AutomateNow stepped in with a comprehensive solution that addressed all of 8BN's needs. They suggested using HubSpot to host a basic website and integrated it with Eventbrite to ensure seamless data flow for event communications. This integration meant that once an event was published on Eventbrite, it would automatically appear on the website, eliminating the need for manual transfer.

Additionally, AutomateNow created subscription payment links for member card payments, provided email marketing templates for event delegates, and conducted training on email marketing.

Colin McKeand noted, 'I finally took AutomateNow advice and signed up to implement a CRM system for my Business Community to integrate all the events and memberships with event platforms and website. Couldn't have been easier, under AutomateNow guidance, and I have saved so much time now things are automated.'

The Results

The implementation of AutomateNow's solution yielded impressive results for 8BN Networking. Eight web pages were created using a free HubSpot theme, and the integration with Eventbrite saved an average of 2 hours per month in event management. This not only streamlined their processes but also allowed them to focus more on building meaningful connections within their network. The enhanced efficiency and time savings have been pivotal in supporting the growth and success of 8BN Networking.