Industry
Education
Challenge
Founders of top business networking organisations in Scotland, Bart Kowalczyk and Colin McKeand, approached AutomateNow to help them host their Networking Playbook videos. They wanted to create a centralised platform where they could list all educational videos and offer a few teaser videos for non-members, while full access would be paid.
Results
AutomateNow successfully created 6 modules and 24 lessons for the Networking Playbook. Within four weeks of launch, the playbook attracted 650 registrations and sold 125 networking playbooks. This not only boosted initial sales but also led to numerous consultancy opportunities, further growing Colin and Bart's business.
Service Delivered
Web Design, Sales Automation
About Networking Playbook
Networking Playbook is an online course designed to help individuals and entrepreneurs master the art of networking. With 6 modules and 24 recorded episodes, this comprehensive program offers step-by-step guidance on essential networking skills.The Challenge
Bart Kowalczyk and Colin McKeand, founders of top business networking events, aimed to teach others how to network effectively through their Networking Playbook. They needed a platform to host their videos, offering a few teaser videos for non-members while providing full access to paid members. They approached AutomateNow to create a centralised platform to achieve this goal.
The Solution
After considering various options, Bart and Colin chose AutomateNow for their expertise in leveraging HubSpot's membership function. AutomateNow’s innovative approach and deep understanding of digital ecosystems made them the perfect partner for this project. They undertook the task of recording the videos, meticulously crafting engaging content, and designing a user-friendly website that prominently featured Colin and Bart's personal brand.
The comprehensive solution was rooted in inclusivity and accessibility, ensuring that all users could engage seamlessly with the Networking Playbook. It included a secure login system for members, two distinct workflows tailored for free and paid signups, and integrated marketing efforts to maximize reach and impact.
Additionally, AutomateNow connected the hello@networkingplaybook.uk email to the HubSpot Inbox to efficiently manage registrations and enquiries, ensuring that every interaction was handled with care and professionalism.
Networking Playbook Workflow for non-members
To drive traffic and amplify visibility, AutomateNow also integrated and managed LinkedIn Ads, strategically targeting potential users who could benefit from the Networking Playbook. This holistic approach ensured that every aspect of the platform was optimized for user engagement and growth.
'AutomateNow has been instrumental in bringing our Networking Playbook to life. Their expertise in using HubSpot's membership function has made our content easily accessible and engaging for our audience,' said Colin McKeand. 'Their support and innovative solutions have truly transformed our vision into a tangible, thriving platform.'
Work delivered:
- Website design
- Login system for members by using HubSpot membership function
- Two workflows - one for free signups and one for paid signups
- Connecting hello@networkingplaybook.uk to Inbox to manage registrations
- Connecting LinkedIn Ads account and running paid ads to drive traffic for the ecommerce website
The Results
The results were impressive. Within four weeks of the launch, the Networking Playbook attracted 650 registrations and sold 125 playbooks. This initial success not only boosted sales but also led to numerous consultancy opportunities, enhancing Colin and Bart's business growth.
'The seamless integration of our videos and the user-friendly design created by AutomateNow have significantly enhanced our ability to teach networking,' remarked Bart Kowalczyk. 'The results speak for themselves with impressive registrations and sales.'
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