Industry
Technology
Challenge
Hypercube faced significant challenges with their HubSpot implementation, including inconsistent data management, underutilised marketing automations, and a lack of standardised sales processes. Manual customer communication caused delays, making it hard to track progress and performance efficiently. These issues prevented them from maximising their growth potential.
Results
They now have solid foundations that enable better sales efficiencies, data-driven decisions, and scalable processes to support their rapid growth. With automated systems and measurable marketing performance, they are positioned to deliver exceptional client service and make a lasting impact in the energy technology sector.
Service Delivered
Marketing Strategy, Sales Automation, Marketing Automation, Data Management, HubSpot Implementation
"We ran a number of sessions with Anna which were fantastic. Its really helped us get a better understanding of what HubSpot could do for us and start to embed that within our sales process"
"Laura , Faye and Ciara are an ideal example of a project, where just a little push and advice was enough to make a bigger impact. They were so well prepared in what the needed help with, were very open to the new ideas and suggestions and it was pure pleasure to work with them during that 1st phase. We are now entering the 2nd phase looking for continual improvement and growth."
Introducing Hypercube
At the dynamic crossroads where energy and cutting-edge technology meet, you'll find the brilliant minds of Hypercube. This innovative Glasgow-based company provides expert guidance to energy companies, and their team combines advanced technical expertise with extensive energy sector knowledge, offering strategic advice to executives and training programs for internal teams.
Whether they’re advising top executives on game-changing strategies or empowering teams through transformative training, Hypercube is a force to be reckoned with in their field. But even the best sometimes need help to shine their absolute brightest - and that’s where AutomateNow comes in.
The Challenges Holding Them Back
When Hypercube approached us, their HubSpot implementation faced some core operational barriers that stopped them from being able to maximise their growth:
- Their customer relationship management system suffered from inconsistent data management practices, which caused frustration.
- Marketing automations remained largely unused, leaving significant potential untapped in terms of reaching out to prospects and building brand awareness.
- Their sales process needed some standardisation, as it was difficult to track progress and performance.
- Customer communication often required manual intervention, which created unnecessary delays and inconsistencies.
Without a standardised sales process, tracking progress and measuring performance felt like navigating without a map - and the manual work required for customer communication was time-consuming. But we knew that with the right strategies and tools, Hypercube could soar to even greater heights.
Interview with Laura Tennant, Head of Sales
Crafting a Comprehensive Solution
We developed a multi-faceted approach to supercharge their HubSpot implementation, tackling data management, sales processes, marketing operations, and performance tracking.
Data Management Transformation
To support, Anna and her team reconstructed Hypercube’s data management system, by:
- Implementing systematic data cleaning protocols
- Creating monthly data quality assessment cycles
- Restructuring customer records for better information access
- Developing new lead source tracking processes
- Building strategic customer segmentations, based on company size, location, and business focus
Sales Process Refinement
The sales process underwent substantial improvements. We worked with Hypercube to:
- Create detailed process documentation for the sales team
- Set up structured deal tracking systems
- Implement win/loss analysis tracking
- Establish clear ownership protocols, clarifying who does what, and when
- Develop stage-specific requirements for deal progression
Marketing System Advancement
Marketing operations also transformed as part of our project, including:
- Reconstructing web forms with proper data collection
- Building automated email flow systems
- Developing strategic communication sequences in HubSpot
- Creating targeted customer groupings
- Implementing consistent, on-brand communication templates
Performance Tracking Systems
Lastly, Anna and her team focused on helping Hypercube track their efforts more effectively. They:
- Created team performance dashboards
- Developed individual progress tracking tools
- Set up marketing effectiveness measurements
- Implemented automated reporting systems
"Its been great to be able to reach out to the guys at AutomateNow to help and support us."
The Impressive Impact
So what was the impact? Well, in a word, powerful. Hypercube - already an incredible business - is now set up for success and has solid foundations that help the team to do their best work. The immediate benefits of the implementation include:
- More effective lead management, which means better sales efficiencies
- A single source of truth for data-driven decisions
- Automated customer communication systems, so everyone is cared for
- Scalable operational processes to grow with Hypercube’s booming business
- Measurable marketing performance to track what really matters
With these tools, Hypercube was positioned to take the energy technology sector by storm. They now have the foundation to provide unparalleled client service, sustain impressive growth, and continue making an incredible impact in the world of energy technology.
By working in partnership to identify opportunities, implement strategic changes, and unlock the full potential of their HubSpot investment, we’re so proud to have helped Hypercube transform their business from the inside out. They stand as a shining example of what's possible when you combine expertise, innovation, and a customer-centric mindset.
Looking to get set up for scalable success? We’d love to help. Book your call today.
